Stay Informed on Corporate Sustainability

Author: Modaes

US fashion brand Tommy Hilfiger has signed a 20-year sponsorship deal with Liverpool FC, covering both men’s and women’s teams. The long-term partnership highlights apparel-focused sports sponsorship and multi-year brand alignment in the UK.

Author: SpeedwayMedia.com

Honda has secured Pro Honda, its global oil and chemical brand, as title sponsor of the LCR MotoGP team for the 2026 season. The deal marks strategic brand alignment in Japan’s premier motorsport sector.

Author: Archie Villaflores

Recalling a year defined by excellence, KPMG was named Best Sports Sponsorship for Women at the Irish Sponsorship Awards 2025, recognised for its Inspiring the Future campaign, which combined high-profile athlete partnerships with measurable social and brand impact.

Author: Archie Villaflores

Sponsorship has evolved into a strategic tool that blends brand visibility with social impact, influencing both communities and commercial outcomes. Leading organisations are increasingly measured not just by reach, but by the tangible value they create for audiences, partners, and society. Looking back to last year’s success, ‘KPMG wins Best Sports Sponsorship for Women Award at Irish Sponsorship Awards 2025’ highlights how purpose-driven campaigns can combine social impact with measurable brand outcomes. The initiative demonstrated that thoughtful engagement in women’s sport strengthens both visibility and reputation across communities and stakeholders. Furthermore, the sponsorship sector continues to evolve as exemplified by ‘OLIVER Ireland sponsors Ireland Women’s Indoor Hockey Team for EuroHockey campaign’. The campaign underscores the growing value of aligning brand strategy with national sport programmes. Meanwhile, global perspectives reinforce this trend, as seen in ‘Tommy Hilfiger secures 20-year sponsorship with Liverpool FC’. Long-term strategic partnerships illustrate the potential of sustained investment to build fan loyalty, deliver commercial returns, and embed a brand within the cultural fabric of sport. Across these examples, the unifying theme is the deliberate integration of purpose, performance, and visibility. Sponsorship, when executed with insight and authenticity, becomes a vehicle for measurable influence and lasting impact.

Author: Irish Legal News

Irish business group Ibec has confirmed a multi-year sponsorship of an academic policy institute in Dublin. The partnership positions sponsorship as a strategic lever linking industry, research and European policymaking.

Author: Naas Racecourse

Irish racing’s richest median auction contest will continue under a renewed sponsorship agreement between Ballyhane Stud and Irish EBF. The deal combines race sponsorship with a new breeder-focused incentive for 2026.

Author: Sport for Business

Irish luxury hotel Barberstown Castle has secured a race sponsorship at one of Ireland’s most prominent racing weekends. The deal places hospitality brands at the centre of premium sporting experiences with strong domestic and international reach.

Author: Sports Business Journal

US-based retailer Lowe’s has expanded its partnership with Inter Miami through a landmark jersey sleeve sponsorship. The agreement underlines how elite football sponsorships in North America are accelerating in scale and strategic importance.

Author: UAS Weekly.com

Australian counter-drone technology company DroneShield has renewed its sponsorship of the ADF Drone Racing Team for 2026. The partnership links advanced technology, skills development, and operational innovation within Australia’s defence sector.

Author: Jed Nykolle Harme

Following its 2025 achievements, Londis won Best TV Broadcast Sponsorship at the Irish Sponsorship Awards last year for its ‘Proud Sponsors of Ireland’s Fittest Family’ campaign.