Head of Business Marketing and Sponsorship for Ulster Bank
Carol has led the strategic development of one of Ireland’s most successful sponsorship portfolio strategies, growing partnerships with associations in sport, the arts and business arenas, including the GAA Football All Ireland Championship, the RBS 6 Nations, as well as a number of cultural festivals, Industry Partnerships and Business programs across the Island of Ireland. Also responsible for Business Marketing for Corporate Banking including key media and broadcast Sponsorships, developing integrated marketing plans, delivering international and regional business events program supporting Ulster Bank products and services.
Previously Carol worked with eircom where she was a key stakeholder in building the sponsorship of Irish soccer national team, RTE People In Need Telethon and Special Olympics World Games to life along with a number of business partnerships. As part of the privatization of Telecom Eireann to eircom Carol was part of the Brand Team that delivered this high profile Brand across multiple channels