Director of Marketing Partnerships, Live Nation Ireland
Sian has led the Marketing Partnerships team at Live Nation Ireland for the last 9 years, and is responsible for the sponsorship portfolios of Ireland’s largest live entertainment properties. Engaging over 2.9 million fans every year, Live Nation’s property portfolio extends across world-class venues such as 3Arena, Bord Gais Energy Theatre, 3Olympia Theatre & Gaiety Theatre as well as Ireland’s biggest outdoor events, including; Longitude, Kaleidoscope, Electric Picnic & NYF festivals and several large scale Summer Concert Series.
In her role, Sian has overseen the rebrand of The O2 to 3Arena, renewed multi-year naming rights agreements for 3Arena and the Bord Gáis Energy Theatre, agreed multi-asset deals incorporating Live Nation’s full spectrum of venue and outdoor properties and has secured a steady pipeline of new brand partners for the business. Sian prides herself on her relationship management skills and personable approach to partnership – Sian strives to find the optimum solutions to brand problems and alongside her team, works hard to overdeliver on value for her partners.