A native of County Fermanagh and a Marketing Graduate from the University of Strathclyde in Glasgow, Mark leads the iconic Heineken® Brand as it looks to strengthen it’s market-leading position within the Irish alcohol industry. He is responsible for the development of both Heineken® & Heineken 0.0%, across all ATL & BTL platforms.

Prior to working at HEINEKEN Ireland, Mark started his career working in the UK across much loved consumer brands such as IRN-BRU, Orangina & Rockstar Energy Drink – before joining HEINEKEN UK in 2015, playing a pivotal lead role in accelerating the growth of Birra Moretti – the UK’s fastest growing Beer brand of the last decade.

Mark is also the current Vice-Chair of the Marketing Society of Ireland where he helps to support and promote Marketing through thought leadership and a fresh exchange of ideas.