Lorna has been working in marketing for over 10 years and sponsorship specifically for the past 7. As sponsorship manager for C&C Group, she managed the partnership with and activation at several music festivals across the Island of Ireland. She also worked across Magners sponsorship of the Cheltenham Gold Cup and managed the campaign ‘Road to Gold’ which championed both Bulmers and Magners in their respective markets.

As sponsorship manager for Energia, she is now across the energy brands partnerships with the IRFU, Leinster Rugby and title sponsorship of the All Ireland League. Lorna also oversees the sponsorship of Seachtain na Gaeilge le Energia, the largest annual Irish language festival aswell as a wide variety of localised grassroot sponsorships.