Communications & Strategy Manager, BMW Group Ireland
Laura brings over 15 years of experience in the Communications and Events industry and has worked in both agency and client led positions at home and abroad. She has directed Communications, Events and Sponsorship activities for BMW and MINI brands in Ireland for the past seven years and brings a wealth of knowledge and passion to the Irish Sponsorship industry.
She has been responsible for BMW Ireland’s title sponsorship of Triathlon Ireland over the past five years, activated successful partnerships with Mondello Park in Motorsport, in Golf with the Irish Open and a premium customer partnership experience with Platinum Services in Dublin Airport. Laura also brings international experience to having launched an award-winning CSR campaign for BMW Group Middle East, organising the PR launches for brands in the MENA region plus guerrilla marketing stunts with MINI, while executing on average ten events per year.
Laura holds a B.A. in Economics and Sociology from UCD and has a Postgraduate Diploma in Business Management from the Michael Smurfit School of Business.