David is Managing Director with KICK,  where he brings an impressive 20 years' experience helping brands achieve exponential growth and delivering commercial success. Prior to joining KICK he worked across the marketing, communications and advertising industry having led the commercial division of News Ireland for 12 years. He journeyed to this pivotal role from Associated Newspapers where he was head of commercial. He also held a notable senior role with Cadbury Ireland further enhancing his industry knowledge and strategic leadership abilities.