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Innovation in Sponsorship

Innovation in Sponsorship

This award recognises an individual, team or agency that can demonstrate a distinct new method or unique approach to a sponsorship activation, partnership, or initiative. This may include a unique collaboration that demonstrates innovative thinking beyond traditional sponsorship agreements, the creation of new assets that can be used to create significant value for the brand and rights holder, a new insight which drives engagement or a new method of sponsorship activation.


Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.


  • Rationale: What was the rationale behind the innovation? Was there a specific problem that required it?

  • Innovation: Is the innovation an improvement on existing methods or technology and, if so, how much of an improvement? What are the unique aspects of this improvement?

  • Idea Development: How was the idea developed from concept through design and implementation?

  • Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.

  • Outcomes: How effective is the innovation, and what are its benefits?

  • Include any other facts or statements that you feel are relevant to support the entry.

  1. Visit our 'HOW TO ENTER' page for our Items Checklist & Step-by-Step Guide.

  2. Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the ONLINE ENTRY FORM.

HOW DO I ENTER?