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Innovation in Sponsorship

Innovation in Sponsorship

This award recognises an individual, team or agency that can demonstrate a distinct new method or unique approach to a sponsorship activation, partnership, or initiative. This may include a unique collaboration that demonstrates innovative thinking beyond traditional sponsorship agreements, the creation of new assets that can be used to create significant value for the brand and rights holder, a new insight which drives engagement or a new method of sponsorship activation.


Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.


  • Rationale: What was the rationale behind the innovation? Was there a specific problem that required it?

  • Innovation: Is the innovation an improvement on existing methods or technology and, if so, how much of an improvement? What are the unique aspects of this improvement?

  • Idea Development: How was the idea developed from concept through design and implementation?

  • Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.

  • Outcomes: How effective is the innovation, and what are its benefits?

  • Include any other facts or statements that you feel are relevant to support the entry.

  1. Visit our 'How to Enter' page for our Items Checklist & Step-by-Step Guide. CLICK HERE.

  2. Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Form. CLICK HERE.

HOW DO I ENTER?