Best Use of Social Media

This award recognises the overall use of social media as a platform linked to a sponsorship. Judges will be looking for creative and innovative sponsorship activation campaigns using digital that cut through and reach out to the target group they seek to engage.

Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.

• Sponsorship: Please describe the sponsorship you are advertising, how long has it been in existence, the category, level, and unique features.

• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?

• Execution: Outline how these objectives were met, including how social media was used to achieve these aims as well as how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.

• Outcome & Results: Outline why this is best use of social media in a sponsorship campaign in Ireland. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback, differentiation etc.

• Feedback: Where possible, please include fan or consumer feeds, blogs, or any other relevant feedback.