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Best Sports Team or Athlete Sponsorship

Best Sports Team or Athlete Sponsorship

This award recognises the best sport team or athlete sponsorship programme executed in Ireland within the last 24 months. Judges will be looking for examples of a partnership which has been built on mutual objectives which demonstrates innovative thinking and execution which effectively take sports team or athlete sponsorship to the next level.


Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.


  • Organisation Background: For both the Rightsholder and Sponsor, please outline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.

  • Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.

  • Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?

  • Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.

  • Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?

  • Outcome & Results: Outline why it is the best sponsorship of its kind in Ireland, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience feedback, differentiation, brand health, media coverage etc.

  • Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.

  1. Visit our 'HOW TO ENTER' page for our Items Checklist & Step-by-Step Guide.

  2. Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the ONLINE ENTRY FORM.

HOW DO I ENTER?