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Best Sponsorship Team

Best Sponsorship Team

This category recognises the team working in a brand, rightsholder, agency or consultancy that has worked best to achieve cut through, innovation and differentiation in sponsorship. The sponsorship team will have demonstrated initiative, creativity and leadership in the creation and delivery of sponsorship strategies and/or campaigns.


Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.


  • Team Information: Outline the members of your team, including information relating to definitions of roles, allocation of tasks, skills, motivation, problem solving and communications within the team.

  • Collaboration: Outline any challenges faced and how the team worked together to overcome them.

  • Sponsorships: Summarise the sponsorship properties you have worked on in the past 24 months.

  • Contributions & Achievements: Describe the contributions and the impact of your team on the sponsorships activated in this period, including innovations introduced, achievements, benefits of the work carried out to the rights holder or sponsor, ROI, challenges faced and how they were overcome.

  • Include any other facts or statements that you feel are relevant to support your entry.

  1. Visit our 'HOW TO ENTER' page for our Items Checklist & Step-by-Step Guide.

  2. Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the ONLINE ENTRY FORM.

HOW DO I ENTER?