Best Low Budget Sponsorship
This award recognises the sponsorship programme in Ireland over the past 24 months which best achieved its goals on a limited budget. For the purpose of these Awards, we have defined a ‘low budget sponsorship’ as one with a spend of less than €50,000. Judges will be looking for a solid partnership, built on mutual objectives and innovation in terms of strategy, activation and engagement with demonstrable, clear results from the partnership on the delivery of core objectives within the budget.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.
Organisation Background: For both the Rightsholder and Sponsor, please outline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.
Sponsorship(s): Please describe the sponsorship(s) you are submitting, including the budget, how long has it been in existence, the category, level, and unique features.
Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
Execution: Outline how these objectives were met, including details on how the sponsorship was activated across multiple platforms. Please include some creative examples of activation and/or engagement with the target audience.
Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships despite budget restrictions?
Outcome & Results: Outline why it is the best low budget sponsorship of its kind in Ireland, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience delivery, audience feedback, differentiation, brand health, media coverage etc.
Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.