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Best Grass Roots Sponsorship

Best Grass Roots Sponsorship

This award recognises the best grass roots sponsorship in Ireland over the last 24 months. Judges will be looking for a solid partnership, built on mutual objectives and innovation in terms of engagement and genuine evidence of the support the brand has played in development at a grass roots level.


Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.


  • Organisation Background: For both the Rightsholder and Sponsor, please outline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.

  • Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.

  • Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?

  • Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.

  • Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?

  • Outcome & Results: Outline why it is the best grass roots sponsorship of its kind in Ireland, detailing how this sponsorship works for the sponsor, the rights holder and participants at grass roots. Please provide details of the outcomes, e.g. grass roots participation, audience feedback, differentiation, brand health, media coverage etc.

  • Testimonials: Where possible, please include testimonials from both the rights holder the brand, as well as an individual benefitting at grass roots level that testifies to the success of the partnership.

  1. Visit our 'HOW TO ENTER' page for our Items Checklist & Step-by-Step Guide.

  2. Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the ONLINE ENTRY FORM.

HOW DO I ENTER?