Best Entertainment & Event Sponsorship
This award recognises the outstanding entertainment or event sponsorship executed in Ireland over the last 12 months. The category may include film, music, and general entertainment events and properties; arts and media sponsorships should be entered in the ‘Arts & Cultural’ category. Judges will be looking for a solid partnership, built on mutual objectives demonstrating innovation in terms of engagement and clear results that show the partnership has delivered on the outcomes sought.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.
Organisation Background: For both the Rightsholder and Sponsor, please outline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.
Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
Outcome & Results: Outline why it is the best sponsorship of its kind in Ireland, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience feedback, differentiation, brand health, media coverage etc.
Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.