Sponsorship Awards
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PAST WINNERS

Many of the leading sponsorship agencies and teams have received a highly coveted trophy at The Irish Sponsorship Awards.

For past winners, and related media, please click the links below:

 

2016 AWARDS : PHOTOS : VIDEO
 

 

 Sponsorship of the Year

  

Sponsorship of the Year 

Sponsored by

The Brand Fans

Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'

Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness' 

Daragh Persse, Founder, The Brand Fans, presents the Sponsorship of the Year award to the Three & Mediavest Team.

  

 Best Sponsorship Brand

 
Best Sponsorship Brand

Vodafone Ireland

Vodafone Ireland - Irish Sponsorship Awards 2016 winners 

Kevin O’Driscoll, Business River Program Director, Business River.com, presents the Best Sponsorship Brand award to the Vodafone Ireland Team.

  

 Best Sponsorship Team - Agency

 
Best Sponsorship Team - Agency

PSG Sponsorship

PSG Sponsorship - Irish Sponsorship Awards 2016 winners 

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Sponsorship Team - Agency award to the PSG Sponsorship Team.

  

 Best Sponsorship Team - Rightsholder

 

 Best Sponsorship Team - Rightsholder

Sponsored by

Livewire

Live Nation Ireland

Live Nation Ireland - Irish Sponsorship Awards 2016 winners 

Jamie Macken, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland Team.

  

 Best Sponsorship Team - Brand

 
Best Sponsorship Team - Brand

Heineken Ireland

Heineken Ireland - Irish Sponsorship Awards 2016 winners 

Jill Downey, Managing Partner, Livewire, presents the Best Sponsorship Team - Brand award to the HEINEKEN Ireland Team.

  

 Best Sports Team or Athlete Sponsorship

  
Best Sports Team or Athlete Sponsorship

Aer Lingus Official Airline for the Irish Rugby Team

Aer Lingus Official Airline for the Irish Rugby Team 

Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Sports Team or Athlete Sponsorship award to the Aer Lingus Team.

  

 Best Sporting Event Sponsorship

 
Best Sporting Event Sponsorship

Heineken Ireland for Rugby World Cup 2015

Heineken Ireland for Rugby World Cup 2015 

Noel Martin, Head of Sport, Livewire, presents the Best Sporting Event Sponsorship award to Conor McIntyre, HEINEKEN Ireland.

  

 Best Entertainment Event Sponsorship

 
Best Entertainment Event Sponsorship

Manhattan Popcorn for CANNONBALL!

Manhattan Popcorn for CANNONBALL! 

Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Entertainment Event Sponsorship award to Alan Bannon, Cannonball Ireland.

  

 Innovation in Sponsorship

 
Innovation in Sponsorship

Sponsored by

JCDecaux

98FM’s Big Slide Home with HB

submitted by Mindshare

98FM’s Big Slide Home with HB  submitted by Mindshare 

Tony O’Flanagan, Marketing Director, JC Decaux, presents Innovation in Sponsorship award to Carol St. John & Heather Hastings, Media Central, Finola Geraghty, Mindshare, and Kathryn Ryan, 98 FM.

  

 Best Multi-Platform Sponsorship

  
Best Multi-Platform Sponsorship

Sure Official Statistics Partner of the GAA

submitted by Mindshare

Sure Official Statistics Partner of the GAA submitted by Mindshare 

Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Multi-Platform Sponsorship award to Cliodhna O’Dea & Joe Clifford, Mindshare.

  

 Best Radio Broadcast Sponsorship

 
Best Radio Broadcast Sponsorship

Heineken Ireland for Newstalk's Off The Ball Roadshow

submitted by Starcom

Heineken Ireland for Newstalk's Off The Ball Roadshow submitted by Starcom 

Ronan O'Donoghue, Head of Brand Partnerships, UTV Ireland, presents the Best Radio Broadcast Sponsorship award to Anna Doyle, Starcom, Conor McIntyre, HEINEKEN Ireland, and Dee Reddy, Communicorp One.

  
 Best Use of Radio or Podcast
  
Best Use of Radio or Podcast

Vodafone Centre Stage

Vodafone Centre Stage - Irish Sponsorship Awards 2016 winners 

Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to Conor Thompson, Target McConnells, Paddy Carberry & Jane Lawrence, Vodafone Ireland.

  

 Best TV Broadcast Sponsorship

 
Best TV Broadcast Sponsorship

Skoda for Daniel and Majella’s B&B Road Trip

submitted by UTV Ireland

Skoda for Daniel and Majella’s B&B Road Trip submitted by UTV Ireland 

Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best TV Broadcast Sponsorship award to the UTV Ireland Team.

  

 Best Use of Television

 
Best Use of Television

Carlsberg for UEFA Euro 2016 'Part of the Game'

submitted by Carat Ireland

Carlsberg for UEFA Euro 2016 'Part of the Game' submitted by Carat Ireland 

Paul Dermody, Head of Commercial & Marketing, Leinster Rugby, presents the Best Use of Television award to Chris Cashen & Dave Winterlich, Carat Ireland.

  

 Best Use of Print & Outdoor

  
Best Use of Print & Outdoor

Sponsored by

JCDecaux

Vhi Women’s Mini Marathon

Vhi Women’s Mini Marathon - Irish Sponsorship Awards winners 

Tony O’Flanagan, Marketing Director, JC Decaux, presents the Best Use of Print & Outdoor award to Lorraine McCormack & Marie Collier, Vhi.

  

 Best Arts & Cultural Sponsorship

 
Best Arts & Cultural Sponsorship

The Bord Gáis Energy Student Theatre Awards

The Bord Gáis Energy Student Theatre Awards 

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Arts & Cultural Sponsorship award to Tanya Townsend, Aidine O’Reilly & Stephen Faloon, Bord Gáis Energy.

  

 Best Societal Sponsorship

 
Best Societal Sponsorship

Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness'

Three for Focus Ireland & IRFU 'Let’s Tackle Homelessness' 

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Societal Sponsorship award to the Three Team.

  

 Best Grass Roots Sponsorship

 
Best Grass Roots Sponsorship

Aviva for FAI Junior Cup

submitted by Insight Consultants

Aviva for FAI Junior Cup submitted by Insight Consultants 

Maeve Buckley, Director, Line Up – Sports Media Entertainment, presents the Best Grass Roots Sponsorship award to the Insight Consultants Team.

  

 Rising Star in Sponsorship

 
Rising Star in Sponsorship

Joanne O'Sullivan - PSG Sponsorship

Joanne O'Sullivan, PSG Sponsorship - Irish Sponsorship Awards winner 
Laura Hennessy, Sponsorship & Promotions Account Director, Communicorp One, presents the Rising Star in Sponsorship award to Joanne O'Sullivan, PSG Sponsorship.
  

 Best Use of Experiential Marketing

  
Best Use of Experiential Marketing

Sponsored by

Irish Independent

JUST EAT Summer of Festivals

JUST EAT Summer of Festivals - Irish Sponsorship Awards winners 

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Experiential Marketing award to the JUST EAT Team.

  

 Best Use of Social Media

  
Best Use of Social Media

Sponsored by

Irish Independent

Vodafone Ireland for IRFU #TeamOfUs

Vodafone Ireland for IRFU #TeamOfUs 

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Use of Social Media award to the Vodafone Ireland Team.

  

 Best Low Budget Sponsorship

 
Best Low Budget Sponsorship

Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip

submitted by MediaCom

Skoda for UTV Ireland's Daniel and Majella's B&B Road Trip submitted by MediaCom 

Paul Collins, Sponsorship & Events Executive, The Irish Independent, presents the Best Low Budget Sponsorship award to the MediaCom Team.

  

 Best Use of PR

 

 Best Use of PR

Sponsored by

Communicorp One

Vodafone Ireland for IRFU #TeamOfUs

Vodafone Ireland for IRFU #TeamOfUs 

Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of PR award to Clodagh O'Hagan, Vodafone Ireland, and Joanne O'Sullivan, PSG Sponsorship.
  

 Best Use of Digital

 
Best Use of Digital

Sponsored by

Communicorp One

SPAR Ireland for FAI 'Team of Gary Breens'

SPAR Ireland for FAI 'Team of Gary Breens' 

Frank Dillon, Sponsorship & Promotions Director, Communicorp One, presents the Best Use of Digital award to Anne Gallagher, SPAR.
  
 


 

2015 AWARDS : PHOTOS 

 

CATEGORIES

WINNERS

Sponsorship of the Year Award
Vodafone Ireland for Vodafone Centre Stage
Best Sponsorship Agency or Consultancy
PSG Sponsorship
Best Sponsorship Team
Three
Most Innovative Sponsorship
Heineken Sound Atlas
Best Sport Event Sponsorship
An Post Rás submitted by Wilson Hartnell
Best Sport Team or Individual Sponsorship
AIG for Dublin GAA submitted by PSG Sponsorship
Best Entertainment and Event Sponsorship
Vodafone Ireland for Vodafone Comedy Festival
Best Use of Print and Outdoor in Sponsorship Activation
AIB #TheToughest Club and County GAA submitted by Rothco with Starcom
Best Cause (Charity and Community) Sponsorship
Electric Ireland for Pieta House’s Darkness Into Light
Best Use of TV in Sponsorship Activation
Heineken ‘It’s Your Call’
Best Grass Roots Sponsorship
AVIVA for FAI Junior Cup submitted by Insight Consultants
Best Integrated Sponsorship
Vodafone Ireland for Vodafone Centre Stage
Best Low Budget Sponsorship
Eason's Spelling Bee with Tubridy submitted by OMD
Best Arts Sponsorship
The Bord Gáis Energy Student Theatre Awards
Best Use of Radio in Sponsorship Activation
Heineken Sound Atlas submitted by Starcom
Best Use of Digital in Sponsorship Activation
Samsung Ireland for Samsung Night Run submitted by Radical
Best Use of Social Media in Sponsorship Activation
Samsung Ireland for Samsung Night Run submitted by Radical
Best Use of PR in Sponsorship Activation
Heineken #RunWithIt
Best Use of Experiential Marketing in Sponsorship Activation
Electric Ireland for Electric Picnic 2015 and the #90sPowerParty

 

 

2014 AWARDS : VIDEO : PHOTOS

 

CATEGORIES

WINNERS

Sponsorship of the Year Award

Heineken Ireland for Tiger Dublin Fringe

Best Sponsorship Team

The Reputations Agency

Best Sport Sponsorship

AIB for GAA Club Championship #TheToughest submitted by Rothco

Best Arts Sponsorship

Heineken Ireland for Tiger Dublin Fringe

Best Entertainment Event Sponsorship

Bacardi for Electric Picnic submitted by Capitalize UK

Best Media Sponsorship

Muller Corner for  the Voice of Ireland on RTÉ submitted by MediaCom

Best Cause (Charity & Community) Sponsorship

eircom for The Special Olympics Ireland: 29 Years of Sponsorhip

Best Grass Roots Sponsorship

An Post for Cycle Series submitted by Ogilvy

Best Use of Print & Outdoor in Sponsorship Activation

Bank of Ireland for 'Sponsor for a Day' submitted by Carat Ireland

Best Use of TV in Sponsorship Activation

The Heineken Cup 'The Kick'

Best Use of Radio in Sponsorship Activation

Carlsberg for Join The Greats submitted by Carat Ireland

Best Use of Experiential Marketing in Sponsorship Activation

Bacardi for Electric Picnic submitted by Capitalize UK

Best Use of Digital in Sponsorship Activation

Bacardi for #TryStopMe at Electric Picnic submitted by Javelin

Best Use of Social Media in Sponsorship Activation

AIB for The GAA #TheToughest submitted by Starcom Media

Best Use of PR in Sponsorship Activation

The BT Young Scientist & Technology Exhibition 2014, 50 Years of Innovation submitted by FleishmanHillard

Innovation in Sponsorship

Heineken Sound Atlas

 

 

 

2013 AWARDS : PHOTOS

 

CATEGORIES

WINNERS

Sponsorship of the Year Award

Paralympics Ireland & Allianz

Best Agency or Consultant in Sponsorship

FleishmanHillard

Best Sport Sponsorship

Paralympics Ireland & Allianz

Best Arts Sponsorship

Phantom 105.2 for Forbidden Fruit

Best Entertainment Event Sponsorship

Railway Procurement Agency (Luas) for the Street Performance World Championship

Best Cause (Charity or Community) Sponsorship

Ulster Bank for Enabling Social Impact

Best Grass Roots Sponsorship

FAI Junior Cup with Aviva Ireland submitted by O'Herlihy Communications

Best Media Sponsorship

The Hit Sponsored by Dominos - Mindshare Ireland

Innovation in Sponsorship

Huggity for eircom GAA FanPic Series

Best Use of TV in Sponsorship Activation

Heineken Cup - Heineken Ireland

Best Use of Radio in Sponsorship Activation

Join Spar and Ray for 5k-100-102 Today FM

Best Use of Digital in Sponsorship Activation

RTE's Dragons Den Sponsored by Bank of Ireland submitted by eightytwenty

Best Use of Social Media in Sponsorship Activation

O2 Ireland #BringOnTheGreen submitted by Radical

Best Use of PR in Sponsorship Activation

The Irish Rugby Team sponsored by O2 submitted by Edelman

Best Use of Experiential Marketing in Sponsorship Activation

The GAA All-Ireland Senior Hurling & Camogie Championships

Best Sponsorship Team

An Post

 



2012 AWARDS : PHOTOS

 

CATEGORIES

WINNERS

Best Agency or Consultant in Sponsorship

CSL Events

Best Sport Sponsorship (Event)

"Official Energy Partner to Team Ireland" for the London Olympics, Electric Ireland

Best Sport Sponsorship (Campaign)

What Would You do to Be There? Irish International & Carlsberg

Best Entertainment Event Sponsorship

The O2, Telephonica O2 Ireland

Best Arts Sponsorship

Hennessy Literary Awards, Elevate PR

Best Charity (Cause and Community) Sponsorship

Supervalu Tidy Towns, Musgrave Retail Partners

Best Grass Roots Sponsorship

Moneysense for Schools, Ulster Bank

Best Media Sponsorship

Spar Fair City, MediaVest

Best Use of TV in Sponsorship Activation

"Official Energy Partner to Team Ireland" for the London Olympics, Electric Ireland

Best Use of Radio in Sponsorship Activation

Carlsberg Off the Ball Roadshow, Carat Ireland

Best Use of Digital in Sponsorship Activation

Blue Magic, Bank of Ireland and Irish International

Best Use of Social Media in Sponsorship Activation

Aviva Stadium Social Experience, Radical

 
 
 

 

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