Best Use of Media Channels

This award recognises excellence in the area of sponsorship activation through the use of any online or offline media channels for advertising e.g. broadcast, cinema, magazine, press, radio, podcasting, TV, print and/or outdoor advertising. Judges will be looking for creative and innovative sponsorship activation campaigns that cut through and reach out to the target group they seek to engage with. Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.

Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.
• Sponsorship: Please describe the sponsorship you are advertising, how long has it been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including details on how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.
• Outcome & Results: Outline why this is best use of radio or podcasts in a sponsorship campaign in Ireland. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback, differentiation etc.
• Feedback: Where possible, please include fan or consumer remarks, blogs, or any other relevant feedback.