Best Media Owner for Sponsorship Activation

This award goes to the media owner which is most in tune with the needs of a leading-edge sponsorship activation, in either the B2B or B2C arena. This is open to both offline and online media owners, including newspapers, radio stations, TV stations, digital platforms, OOH advertising, to name a few. Judges would like to see an example of a media owner working with clients across sponsorship programmes where their channel plays a significant, if not predominant, role. Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pay particular attention to the criteria listed below. Please note that you can meet the criteria for this entry by referencing single or multiple campaigns executed deploying your channel.

Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Background: please provide a background of your channel, audience, sponsorship activation resources; in short, how your channel has been designed to maximise sponsorship-related budgets.
• Achievements & unique selling points: what are the features that make your channel a compelling proposition for budget-holders?
• Sponsorship(s): give an example of a specific sponsorship activation campaign carried out on your media channel over the past 12 months; provide a brief description of the sponsorship, indicating exactly what you did. In particular, we want you to demonstrate how your channel was the best choice for the budget-holder.
• Outcomes & Results: Summarise how your channel delivered the budget-holder’s objectives, detailing the benefits it brings to the client and how the success of the sponsorship was measured.
• Testimonials: Where possible, please include testimonials from your clients, which illustrate the success of the partnership.